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Sophus Partners with Hisense to Transform Logistics Across Africa

hisense-sophus

Hisense is a major participant in the worldwide electronics, home appliances, and telecommunications market. The company has a presence in more than 160 countries and territories. 

Hisense’s vast intellectual property portfolio, including over 2,500 patents in several technical fields, further demonstrates the company’s constant commitment to innovation. 

Challenges 

Due to the increasing market growth, Hisense felt added pressure to streamline its logistical operations. 

Finding a way across our logistical network is like removing a knot of knots!

Because the company relies on third-party logistics providers for distribution in Africa, it faces challenges such as enhancing end-to-end supply chain transparency and lowering logistics costs. 

To improve the logistics condition of Hisense, implementing a state-of-the-art tracking system is critical to improve operations, boost efficiency, and maintain the lead in the highly competitive industry.

Solution 

Sophus’s Transportation Route Planning and Distribution Network Design led us in the right direction. 

With this solution, we conducted an in-depth study of Hisense’s current network dynamics, pinpointing opportunities for growth and development. To better serve their customers, we planned the relocation of regional distribution hubs and ports and optimized the positioning of their warehouses.

Results

Our partnership with Sophus completely transformed our activities across Africa!

Our solutions have helped Hisense to perform more efficiently by running its operations smoothly and delivering products on time.

Our leadership position in the industry is further cemented by up to 15% increased productivity and improved customer satisfaction.!

The company’s operations have also been significantly reduced by 3%, allowing more funds to be allocated toward strategic investments and growth activities.

Our solutions have helped Hisense optimize its network model and rise to prominence in the industry. Businesses can continue expanding and enhancing efficiency through our partnership and transform their supply chain processes. 

Is your supply chain ready to reach its maximum potential? Contact us now or schedule a demo to get more insights. 

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Author

Byron Song
Byron Song has over a decade of experience in supply chain network design and optimization, working with manufacturers, retailers, and 3PLs worldwide. At Sophus.ai, he leads the development of AI-powered tools that help organizations design, simulate, and optimize logistics networks faster and with greater accuracy. His work has enabled clients to cut network-design lead times by 50% and achieve double-digit cost reductions through smarter scenario planning.

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